Hands-on AI adoption for teams who aren't technical
We sit with you and your team. We show you what to try. Then you do it, on your own work. No code. No consultants building things you can't run.
Free. 30 minutes. Useful even if you never hire us.
Get more from the tools you already have
What we believe
AI isn't technical anymore. No code. No automations. Just knowing what to try.
A team of five can now do the work of thirty. The tools are ready. Most teams aren't.
The gap isn't skill. It's knowing what's possible. Once your people see it, they won't stop.
The businesses that move this year will look like they hired. Everyone else will spend next year catching up.
Nothing to install. Nothing to code. Just new habits.
Your people do this themselves. That's why it sticks.
We don't do it for you. We sit beside you while you do it. That's why it sticks.
For the owner or a leader. Get your own superpowers first.
Get the whole team trying, not just one keen person.
Keep the momentum long after day one.
Who does what. Which tools you have. Where the days go.
On your own examples, not a slide deck. Yours to keep, whether you hire us or not.
No surprises. You see what we'd do and what it costs before you decide anything.
Our promise. Before any session ends, everyone in the room has used AI on a real task from their own job.
Move the sliders. Be honest. It takes ten seconds.
We assume AI can take on 40% of repetitive work, over 48 working weeks a year.
Your team could get back
1,843hours a year
$64,512
of time, every year
1.0
full-time hires' worth of time
Where the hours usually are
Your team can win these back themselves.
No borrowed logos. No made-up reviews. Three things built with AI, not a line of code from me.
Runs our Amazon ads agency.
Every client, task and deadline in one place. Routine work runs on its own. Reports build themselves. The team works on ads, not admin.
Visit wearemaz.comGives any AI real Amazon data.
Ask a question in plain English. Get an answer built on real product, keyword, ranking and review data. Live now.
Visit sellabridge.comCustom paper for my three-year-old.
I wanted sheets she could draw and scribble on. Type a theme. Print handwriting lines, name tracing or drawing paper. Seconds, not a designer.
Visit paperpip.coIf I can build these without code, imagine what your team can do.
That's the first 10%. Here's what the same tools can already do. Pick a role. No code needed.
Try this
Ask for a full report on your market, with sources. Then go to lunch.
So you can
Read a consultant-grade brief before the afternoon meeting.
Try this
Connect it to your email and calendar. Ask what you promised people this week.
So you can
Nothing you said yes to slips through.
Try this
Set it once: every Monday at 7am, a one-page brief on competitors and your industry.
So you can
Start the week knowing what changed, without reading the news.
Founder, Instinctively
Can't write a line of code. Built Maz, Sellabridge and Paper Pip with AI anyway. Runs an Amazon ads agency. Spends his days finding out what the newest tools can do, so you don't have to.
A note from Calum
Most people think AI is technical. It isn't. Not anymore.
I can't write code. I tried to learn once, to build websites, and gave up. I run an Amazon ads agency, and I built Maz, Sellabridge and Paper Pip anyway. Not with a dev team. With AI, and a lot of trying things.
What I learned: it's less about skill and more about knowing what's out there. Which tool. Which model. Which trick.
That's what I show you. I won't do it for you. I'll sit beside you while you do it. That's why it sticks.
If AI can't help you, I'll tell you. The call is still free.
Calum
Founding clients
We're picking 10 businesses to work with closely. They get more of us than anyone after them will.
The things people ask before they book.
No, and that's the point. Anyone can get real work out of AI without knowing how to code. We show you and your team what to try. Then you do it yourselves, on your own work, while we sit beside you. What you learn by doing, you keep using.
Yes. That's exactly who it's for. No code, no automations, no jargon. If you can write an email, you can do this.
No slides. No lectures. We work on your real tasks, live. Before any session ends, everyone in the room has used AI on something from their own job.
Mostly ones you may already have: ChatGPT, Claude, Gemini or Copilot. We show you what each is best at, and when to switch.
No. It takes the dull work off their desks. Your people stay. They spend their day on the work that grows the business.
We show you the business versions of these tools, which don't train on your data, and the settings that matter. Happy to sign an NDA.
The first call is free. After it, you get a fixed fee in writing for the sessions you choose. No hourly billing. No surprises.
Then we'll tell you on the call. It's still free, and you'll still leave with ideas you can use.
Yes. Sessions run on video, at a time that suits you.
30 minutes. Free. Useful even if you never hire us.
